GoDaddy launches new marketing campaign with MS Dhoni to inspire local businesses in India to build a website

 

GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs, today launched a new integrated marketing campaign encouraging small local businesses in the country to create an online presence for their business. Aligned with the government’s ‘Vocal for Local’ mission, GoDaddy aims to support local businesses in India by helping them build their own website easily and at an affordable price.

 
For this campaign, GoDaddy will be working with its current brand ambassador in India and one of the world’s most renowned cricketers, MS Dhoni. He will be seen in the character of Bijness Bhai, a helpful business mentor, guiding and encouraging small local business owners to build their presence online to reach a larger set of customers and grow their ventures successfully. In line with the company’s commitment to offer support in local languages, the campaign will be available in seven Indian languages, including Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil and Telugu. This will help spread the message to Indian small business owners and entrepreneurs across multiple geographies in the country.
 
Commenting on his association with GoDaddy, MS Dhoni said “As an aspiring and home-grown entrepreneur myself, I understand how important it is now, more than ever, to have an online presence for your business. Many local small businesses have struggled to survive and grow amidst these difficult times due to lack of digital existence. In this challenging pitch of business, one needs to have the right online tools and solutions to deliver a match-winning performance. I am glad to be associated with GoDaddy again and help inspire local entrepreneurs across the country to have an online presence and grow their businesses digitally.”
 
GoDaddy worked with Tilt Brand Solutions, a Mumbai based creative agency, to conceptualize and create fun and quirky television commercials (TVCs) as part of the campaign. In these TVCs Dhoni, as the perfect Bijness Bhai, is seen encouraging small local businesses to ‘make in India and sell in full India’ by building a website with GoDaddy’s online tools and solutions. Using an intriguing narrative, this campaign coalesces with the government’s Atmanirbhar Bharat mission of promoting local small businesses, and GoDaddy’s support for encouraging everyday entrepreneurs to come online.

He further added, “2020 has been a challenging year for everyone, especially for small business owners in India. At GoDaddy we are strongly focused on supporting entrepreneurs by helping them come online and build their presence. Taking ahead the ‘Vocal for Local’ mission, we aim to educate small local businesses about the benefits of building an online presence while demonstrating the power of our integrated suite of products and services to help emerging India transform digitally."
 
Currently, one of the TVCs has been released on GoDaddy’s official social channels and will be live across TV and other digital platforms in the coming few days. See the TVC here – https://www.youtube.com/watch?v=KvgrCFGrmAI
 
GoDaddy offers an integrated suite of online products ranging from domain names, hosting, website building, email marketing, security protections and an online store. GoDaddy offers 24/7 customer support, locally and in regional languages, to help guide customers in the growth of their venture, and to find the tools that best meet their needs.

About GoDaddy

GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company visit www.GoDaddy.com

WINews Bureau

Haptik integrates with Zendesk to enable AI-driven Customer Support

   Haptik launches zero code, deep integration with Zendesk across their Support, Chat, and Sunshine products

- Simple two-step integration, resulting in faster time to value - no technical skills required

- Save human resources for high-value customer interactions, driving up CSAT & NPS

Jio Haptik Technologies Limited, one of the world's largest Conversational AI companies and a subsidiary of Reliance Jio Platforms, today announced a strategic collaboration with Zendesk, Inc., to help businesses transform customer experience and combine AI-driven automation with human-powered empathy.

With this integration, Haptik can act as the frontline of customer service to automate answering routine queries and improve first-response time for businesses that use Zendesk. Haptik-Zendesk integration offers uninterrupted end-user experience by:

   •   Seamlessly transferring complex queries to human agents on Zendesk Chat. This sheds off the load on the human agents.
   •   Deep integration with Zendesk Sunshine Conversations enables an automation-first strategy across popular messaging such as WhatsApp, Facebook, Twitter & Line messenger
   •   Plugging in with the Zendesk Ticketing System to automatically generate customer support tickets

"Working with Zendesk, Inc. gives us the opportunity to power thousands of organizations around the world with AI-driven connected experiences. Haptik brings a full-stack conversational AI solution including advanced NLU capabilities & ready-to-use industry-specific Smart Skills trained on 3Bn+ interactions," said Swapan Rajdev, CTO and Co-founder at Haptik. "In addition to ticketing and live chat, we are also excited to integrate with Sunshine Conversations, the future of all conversational experiences within Zendesk."

KT Prasad, MD and RVP, India & SAARC, Zendesk, said, "The past year saw organizations across all industries leaning more heavily on AI, automation and self-service to help manage high volumes of customer support queries coming in. Messaging also quickly became the preferred way for organizations and customers to interact because it's quick, convenient and feels more personalized. In fact, we saw support ticket volumes spike as high as 117% and 157% in APAC since February 2020 on messaging and AI-powered support channels respectively. These trends are here to stay, and Zendesk's partnership with Haptik will enable organizations to deliver richer and more intuitive AI-powered conversational experiences for their customers."

Haptik's out-of-the-box Integration with Zendesk will help businesses unlock the power of their existing business systems to deliver a unified and AI-first user experience.

About Haptik

Haptik is one of the world's largest Conversational AI companies, having reached over 100 million devices, and processed over 3 billion conversations. Part of the $65 billion Internet conglomerate Reliance Jio Platforms, Haptik Intelligent virtual assistants enable Fortune 500 brands globally to enhance customer experience while saving costs and increasing revenue. The company has been featured as a leader in the category across many platforms including Gartner, AI Time Journal, Opus Research & more. Haptik's leading clients and partners include KFC, Oyo Rooms, Starhub, HP, Tata Group, Disney Hotstar, OLA, and Zurich Insurance among others.

WINews Bureau

INT. steps into new vertical, Data Science

Analytics is getting more prevalent and the necessities of organization will constantly change. INT. (Indus Net Technologies) has dynamic goals to align INT. V.3.0 on a growth path. One of the key objectives is to step into Analytics/BI, ML/AI as a service domain.

Data Science prioritizes vivid analytics, which provides a summary of past and present data to display what has happened or what is presently happening. It also focuses on predictive analytics, which uses data mining, modeling, and machine learning to determine the probability of future outcomes.

Artificial intelligence and Machine Learning play an extremely important role in automation.

"Though we have used some technologies on-and-off in different projects, it was important to create a centre of excellence (CoE) for this very important vertical," informs Abhishek Rungta, Founder & CEO, INT.

New technologies, reasonable demands, augmented user skills are driving a new motivation on the role of the analytics centre of excellence (CoE). "On Feb 1, 2021, we initiated a special CoE on Analytics/BI, ML/AI," he added.

With the help of predictive analytics, now it's possible to provide personalized health care services to individual patients and enhance education. Under the category of banking and finance, it assesses credit risk involved in lending finances to individuals and improves the supply strategies and product quality in the manufacturing sector. Moreover, it helps to optimize functions, enhance employee productivity and minimize risks in the business operations.

"With analytics as one of our emerging segments, INT. would be focussing more on solving business problems rather than building complex Data Science models. Our objective would be to assist business organizations to achieve their goals through data-driven culture," explains CA. Dipak Singh, Data Scientist, Head of Analytics, INT. 

"We expect over time the scope and size of the team to grow rapidly. This team is to be one of the fastest-growing business teams within INT.," mentioned Rungta. "We have created a dedicated team with members who come with a lot of experience in data science and deep domain knowledge. Some of our pilot projects on Banking & Finance, Hotel & Restaurant, Career Discovery, E-Commerce, and HR- IT & MNC are in process." 

"Our key clients are expected to come from our key domain of BFSI, Life Sciences, and Retail. We will also be developing tools/IP/products at the confluence of technology, marketing, and analytics within the next few years," he concluded.

 

About INT.

INT. is a full-cycle software product engineering company working at the confluence of technology, analytics and marketing. With 750+ passionate professionals, it serves enterprises like Ageas, SBI General, IndusInd Bank, Dr. Reddy's, Cipla, Government of India and more.

WINews Bureau