Median Salaries of Analytics Professionals Dropped 7 Percent in 2021 Due to the Pandemic: AIM Research & AnalytixLabs

    

AIM Research, in association with AnalytixLabs, has launched the seventh edition of the annual study of analytics salaries in India — AI & Data Science Salary Study 2021.
 
The AI & Data Science Salary Study is an annual report published by Analytics India Magazine that investigates the salary trends and provides a comprehensive view of the changing landscape of AI and analytics salaries.

About The Study

The 33-page report carries ten sections highlighting the salary distribution of analytics professionals across various brackets along with salary trends across cities, experience levels, industries, data science roles, company types, education qualification, gender gap, and tools.
 
Despite the pandemic, the data analytics function is experiencing significant growth. One in five (21%) analytics teams across India witnessed growth in the last 12 months, and the post-pandemic job market saw an upswing of data science jobs. However, the study by AIM in association with AnalytixLabs noted that the median salary of AI and data science professionals in India in 2021 dropped by almost 7% compared to the previous year.
 
The data, collated from various online sources like LinkedIn and online job portals along with group discussions with significant analytics firms, found the median salary of analytics professionals in India dropped from INR 14.4 Lakhs in 2020 per annum to INR 13.4 Lakhs in 2021. The report attributed the drop in salary primarily to the pandemic.
 
“The analytics industry has undergone a seismic change in the last couple of years, and the fat salaries reflect the explosive growth of the sector,” said Bhasker Gupta, Founder & CEO of Analytics India Magazine.
 
“Most of the industries, including AI and data science, were hit hard by the pandemic. However, the analytics industry is in recovery mode, and the median salaries will continue to surge,” he added.
 
The report highlighted the salary cuts across years of experience due to the pandemic. Higher the salary, higher the cut as the median salary of analytics professionals with more than 12 years of experience fell by 6.4% compared to the 0.9% of three to six years experience range.
 
The pandemic set off an avalanche of cyberattacks, which in turn raised the stock of Data Engineers. At the same time, big data became key to keeping the pandemic in check. As a result, data engineers — at INR 14.9 lakhs per annum, and big data specialists — at INR 14.8 lakhs per annum, surpassed AI Engineers’ median salary of INR 14.6 lakhs per annum.
 
The importance of graduating from a top-tier institute stayed relevant even in 2021. An engineering degree from a top-tier college can earn candidates 83.8% more than the average. Similarly, a top-tier institute’s management degree can earn candidates 55.2% more than the average.
 
Meanwhile, the gender pay gap in the Analytics industry remained the same. The average median salary for male analytics professionals stood at INR 14.6 Lakhs per annum compared to INR 10.1 lakhs for women.
 

Key Highlights: 

•  The median salary of analytics professionals in India in 2021 is INR 13.4 Lakhs – a 6.9% decline over the 2020 median salary of INR 14.4 Lakhs.

•  The proportion of the analytics professionals remains the highest in the entry and middle-income levels (0-6 Lakhs – 38.2% and 6-10 Lakhs – 20.3%).

•  41.5% of all the analytics professionals fall under the higher income level (greater than 10 Lakhs per annum).

•  The percentage of analytics professionals with greater than 10 lakh salary was 45.6% in 2020, signifying a decrease in the percentage of professionals in the bracket

Access the complete 33-page report here.

About AIM Research
 
AIM Research provides rigorous, objective research and advisory to organisations that plans to achieve higher levels of success with their analytics implementations. Our single, overriding goal is to equip our clients with the insights, advice and tools they need to create a well-oiled data driven enterprise.
 
About AnalytixLabs
 
AnalytixLabs pioneers in analytics training since 2011 and as one of the first analytics training institutes, it is widely acclaimed and known for high quality training by industry experts themselves. After establishing themselves as the top analytics training institute in Delhi NCR, they slowly and steadily progressed to earn the same reputation pan India based on their stellar record and student satisfaction. Their students are placed in leading companies across industries like Accenture, American Express, AbsolutData, Axtria, Bank of America and McKinsey. They are focused at helping their clients develop skills in basic and advanced analytics to enable them to emerge as “Industry Ready” professionals and enhance their career opportunities. It was co-founded by Sumeet Bansal, Ankita Gupta and Chandra Mouli.
 
About Analytics India Magazine
 
Analytics India Magazine was founded in 2012 and has since been dedicated to passionately championing and promoting the analytics ecosystem in India. It has been a pre-eminent source of news, information and analysis for the Indian analytics ecosystem and extensively covers opinions, analysis and insights on the key breakthroughs and developments in the field. It engages in the promotion and discussion of ideas with smart, ardent, action-oriented individuals who want to change the world. With a dedicated editorial staff and a network of more than 250 expert contributors, AIM’s stories are targeted at futurists, AI researchers, data science entrepreneurs, analytics aficionados and technophiles.

WINews Bureau

GoDaddy launches new marketing campaign with MS Dhoni to inspire local businesses in India to build a website

 

GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs, today launched a new integrated marketing campaign encouraging small local businesses in the country to create an online presence for their business. Aligned with the government’s ‘Vocal for Local’ mission, GoDaddy aims to support local businesses in India by helping them build their own website easily and at an affordable price.

 
For this campaign, GoDaddy will be working with its current brand ambassador in India and one of the world’s most renowned cricketers, MS Dhoni. He will be seen in the character of Bijness Bhai, a helpful business mentor, guiding and encouraging small local business owners to build their presence online to reach a larger set of customers and grow their ventures successfully. In line with the company’s commitment to offer support in local languages, the campaign will be available in seven Indian languages, including Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil and Telugu. This will help spread the message to Indian small business owners and entrepreneurs across multiple geographies in the country.
 
Commenting on his association with GoDaddy, MS Dhoni said “As an aspiring and home-grown entrepreneur myself, I understand how important it is now, more than ever, to have an online presence for your business. Many local small businesses have struggled to survive and grow amidst these difficult times due to lack of digital existence. In this challenging pitch of business, one needs to have the right online tools and solutions to deliver a match-winning performance. I am glad to be associated with GoDaddy again and help inspire local entrepreneurs across the country to have an online presence and grow their businesses digitally.”
 
GoDaddy worked with Tilt Brand Solutions, a Mumbai based creative agency, to conceptualize and create fun and quirky television commercials (TVCs) as part of the campaign. In these TVCs Dhoni, as the perfect Bijness Bhai, is seen encouraging small local businesses to ‘make in India and sell in full India’ by building a website with GoDaddy’s online tools and solutions. Using an intriguing narrative, this campaign coalesces with the government’s Atmanirbhar Bharat mission of promoting local small businesses, and GoDaddy’s support for encouraging everyday entrepreneurs to come online.

He further added, “2020 has been a challenging year for everyone, especially for small business owners in India. At GoDaddy we are strongly focused on supporting entrepreneurs by helping them come online and build their presence. Taking ahead the ‘Vocal for Local’ mission, we aim to educate small local businesses about the benefits of building an online presence while demonstrating the power of our integrated suite of products and services to help emerging India transform digitally."
 
Currently, one of the TVCs has been released on GoDaddy’s official social channels and will be live across TV and other digital platforms in the coming few days. See the TVC here – https://www.youtube.com/watch?v=KvgrCFGrmAI
 
GoDaddy offers an integrated suite of online products ranging from domain names, hosting, website building, email marketing, security protections and an online store. GoDaddy offers 24/7 customer support, locally and in regional languages, to help guide customers in the growth of their venture, and to find the tools that best meet their needs.

About GoDaddy

GoDaddy is empowering everyday entrepreneurs around the world by providing all of the help and tools to succeed online. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company visit www.GoDaddy.com

WINews Bureau

Haptik integrates with Zendesk to enable AI-driven Customer Support

   Haptik launches zero code, deep integration with Zendesk across their Support, Chat, and Sunshine products

- Simple two-step integration, resulting in faster time to value - no technical skills required

- Save human resources for high-value customer interactions, driving up CSAT & NPS

Jio Haptik Technologies Limited, one of the world's largest Conversational AI companies and a subsidiary of Reliance Jio Platforms, today announced a strategic collaboration with Zendesk, Inc., to help businesses transform customer experience and combine AI-driven automation with human-powered empathy.

With this integration, Haptik can act as the frontline of customer service to automate answering routine queries and improve first-response time for businesses that use Zendesk. Haptik-Zendesk integration offers uninterrupted end-user experience by:

   •   Seamlessly transferring complex queries to human agents on Zendesk Chat. This sheds off the load on the human agents.
   •   Deep integration with Zendesk Sunshine Conversations enables an automation-first strategy across popular messaging such as WhatsApp, Facebook, Twitter & Line messenger
   •   Plugging in with the Zendesk Ticketing System to automatically generate customer support tickets

"Working with Zendesk, Inc. gives us the opportunity to power thousands of organizations around the world with AI-driven connected experiences. Haptik brings a full-stack conversational AI solution including advanced NLU capabilities & ready-to-use industry-specific Smart Skills trained on 3Bn+ interactions," said Swapan Rajdev, CTO and Co-founder at Haptik. "In addition to ticketing and live chat, we are also excited to integrate with Sunshine Conversations, the future of all conversational experiences within Zendesk."

KT Prasad, MD and RVP, India & SAARC, Zendesk, said, "The past year saw organizations across all industries leaning more heavily on AI, automation and self-service to help manage high volumes of customer support queries coming in. Messaging also quickly became the preferred way for organizations and customers to interact because it's quick, convenient and feels more personalized. In fact, we saw support ticket volumes spike as high as 117% and 157% in APAC since February 2020 on messaging and AI-powered support channels respectively. These trends are here to stay, and Zendesk's partnership with Haptik will enable organizations to deliver richer and more intuitive AI-powered conversational experiences for their customers."

Haptik's out-of-the-box Integration with Zendesk will help businesses unlock the power of their existing business systems to deliver a unified and AI-first user experience.

About Haptik

Haptik is one of the world's largest Conversational AI companies, having reached over 100 million devices, and processed over 3 billion conversations. Part of the $65 billion Internet conglomerate Reliance Jio Platforms, Haptik Intelligent virtual assistants enable Fortune 500 brands globally to enhance customer experience while saving costs and increasing revenue. The company has been featured as a leader in the category across many platforms including Gartner, AI Time Journal, Opus Research & more. Haptik's leading clients and partners include KFC, Oyo Rooms, Starhub, HP, Tata Group, Disney Hotstar, OLA, and Zurich Insurance among others.

WINews Bureau

INT. steps into new vertical, Data Science

Analytics is getting more prevalent and the necessities of organization will constantly change. INT. (Indus Net Technologies) has dynamic goals to align INT. V.3.0 on a growth path. One of the key objectives is to step into Analytics/BI, ML/AI as a service domain.

Data Science prioritizes vivid analytics, which provides a summary of past and present data to display what has happened or what is presently happening. It also focuses on predictive analytics, which uses data mining, modeling, and machine learning to determine the probability of future outcomes.

Artificial intelligence and Machine Learning play an extremely important role in automation.

"Though we have used some technologies on-and-off in different projects, it was important to create a centre of excellence (CoE) for this very important vertical," informs Abhishek Rungta, Founder & CEO, INT.

New technologies, reasonable demands, augmented user skills are driving a new motivation on the role of the analytics centre of excellence (CoE). "On Feb 1, 2021, we initiated a special CoE on Analytics/BI, ML/AI," he added.

With the help of predictive analytics, now it's possible to provide personalized health care services to individual patients and enhance education. Under the category of banking and finance, it assesses credit risk involved in lending finances to individuals and improves the supply strategies and product quality in the manufacturing sector. Moreover, it helps to optimize functions, enhance employee productivity and minimize risks in the business operations.

"With analytics as one of our emerging segments, INT. would be focussing more on solving business problems rather than building complex Data Science models. Our objective would be to assist business organizations to achieve their goals through data-driven culture," explains CA. Dipak Singh, Data Scientist, Head of Analytics, INT. 

"We expect over time the scope and size of the team to grow rapidly. This team is to be one of the fastest-growing business teams within INT.," mentioned Rungta. "We have created a dedicated team with members who come with a lot of experience in data science and deep domain knowledge. Some of our pilot projects on Banking & Finance, Hotel & Restaurant, Career Discovery, E-Commerce, and HR- IT & MNC are in process." 

"Our key clients are expected to come from our key domain of BFSI, Life Sciences, and Retail. We will also be developing tools/IP/products at the confluence of technology, marketing, and analytics within the next few years," he concluded.

 

About INT.

INT. is a full-cycle software product engineering company working at the confluence of technology, analytics and marketing. With 750+ passionate professionals, it serves enterprises like Ageas, SBI General, IndusInd Bank, Dr. Reddy's, Cipla, Government of India and more.

WINews Bureau

Kellton Tech Launches KeLive - a Building Management Solution Underpinned with AI and Smart Analytics

Creating an intelligent PropTech to drive resident management companies to achieve operational excellence and deliver a personalized living experience.

Kellton Tech (BSE: KELLTONTEC) (NSE: KELLTONTEC), a global leader in digital transformation, integration, and enterprise intelligence, has announced the launch of KeLive — a one-stop, cloud-based, and intelligent building management system. KeLive is engineered to help real estate agencies and property management companies automate rule-based tasks and manage administrative operations anywhere, anytime, and across devices.

The smart building management solution, KeLive, harnesses disruptive PropTech technologies, including AI, IoT, automation, intelligent analytics, and cloud, to help property managers and building management companies manage building administration effectively. It offers a user-friendly interface with a unified platform allowing seamless and real-time monitoring, control, and management of end-to-end building administrative and operational tasks. KeLive enables users to disrupt the resident management services market while operating profitably. Designed to foster modular, scalable, agile, and technology-intensive solutions, KeLive is designed to operate within both manned and unmanned building blocks. It is currently conceptualized to serve the UK and the European markets.   

"Yet again, we have displayed our commitment towards creating innovative solutions for our customers in the real estate market," said Gerard Eivers, G.M. Kellton Tech (EMEA). "With KeLive, we empower residential management companies and real estate agencies to take advantage of integration and continuous innovation. The cornerstones to growth and success in the experience economy," Gerard added.

 

About Kellton Tech Solutions

Kellton Tech is a 'Born Digital' technology consulting and services company founded on the belief of 'Infinite Possibilities with Technology.' The company has helped start-ups to Fortune 500 clients build disruptive Digital Transformation solutions and leverage technology as a competitive differentiator for their businesses. Driven by in-depth domain knowledge and technology expertise, Kellton Tech adds value to client relationships as a Trusted Partner.

A rapidly growing company, Kellton Tech has been placed four times on the Deloitte Technology Fast 50 India list and has been recognised by Forbes Asia as one of the Top 200 companies in 'Best under a Billion' 2017 List. With operations across the US, Europe, India, and the Asia-Pacific, we are consistently on the lookout for the next competitive advantage.

Note : Except for the historical information and discussion contained herein, statements included in this release may constitute forward-looking statements. These statements involve a number of risks and uncertainties that could cause actual results to differ materially from those projected by these forward-looking statements. These risks and uncertainties include, but are not limited to such factors as competition, growth, pricing environment, recruitment and retention, technology, wage inflation, law, and regulatory policies, etc. Such risks and uncertainties are detailed in the Annual Report of the company, which is available on the website www.kelltontech.com. Kellton Tech Solutions Ltd. undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof.

WINews Bureau

WhatsApp Web dark mode is here

Months after the popular instant messaging application WhatsApp released the much-awaited dark mode feature for its Android and iOS smartphones, the same feature is now available for its desktop version.

Although there have been a couple of workarounds of getting a dark mode on the web version of the app earlier, The Facebook-owned app recently rolled out the easiest way to switch from light to dark mode without any additional steps or chrome extension downloads.

WINews Bureau

Google to restrict ads for tracking technology, spyware

Alphabet Inc.’s Google is changing its policies next month to restrict advertising for spyware and other unauthorized tracking technology.

The change “will prohibit the promotion of products or services that are marketed or targeted with the express purpose of tracking or monitoring another person or their activities without their authorization," according to the company.

While ads for these products already violate Google’s Enabling Dishonest Behavior policy, the change will make the ban on tracking technology explicit and lead to increased enforcement, a company spokeswoman said.

The policy will prohibit advertisements of spyware and malware “that can be used to monitor texts, phone calls, or browsing history," according to Google. It will also ban ads for “GPS trackers specifically marketed to spy or track someone without their consent" and of cameras or recorders “marketed with the express purpose of spying."

WINews Bureau